ZHOU Yunqian, ZHU Panlong, XIA Yixue
Accepted: 2025-12-30
In the era of new media, online public opinion events often “emerge” indirectly or continuously in cyberspace, giving rise to resonance phenomena due to shared subjects, similar issues, and emotional resonance. From the perspective of complexity, a systematic study of the internal mechanisms, action pathways, and influencing factors of online public opinion resonance provides a theoretical basis for the government to effectively guide and govern the online public opinion ecosystem. Firstly, this study analyzes the theoretical framework of online public opinion resonance from a complexity perspective. Secondly, it systematically explores the influencing factors of various systems related to online public opinion resonance and constructs causal loop diagrams. Finally, based on the influencing factors and action pathways of public opinion resonance, a dynamic model is constructed and simulated. Through simulation, it is concluded that optimizing the cyberspace structure, focusing on the intrinsic attributes of public opinion, enhancing the competence of mainstream media, empowering authoritative government reporting, and strengthening collaborative governance involving multiple factors can contribute to constructing a favorable chain of netizen interactions, clarifying the information chain of public opinion events, improving the channels for information dissemination, coordinating and integrating the entire chain, and optimizing the management chain of public opinion resonance. Consequently, these measures can effectively guide and prevent the social impacts triggered by emotional resonance in online public opinion.