The Impact of Cross-channel Spillover Effects on Manufacturer's Pricing Strategies Under Different Livestreaming Modes

LIU Zhen, ZHANG Yan, JING Youguo, LIU Nana, GUO Qiang

Journal of Systems Science and Mathematical Sciences ›› 2026

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中国科学院数学与系统科学研究院期刊网
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Journal of Systems Science and Mathematical Sciences ›› 2026 DOI: 10.12341/jssms260180

The Impact of Cross-channel Spillover Effects on Manufacturer's Pricing Strategies Under Different Livestreaming Modes

  • LIU Zhen1, ZHANG Yan1, JING Youguo1, LIU Nana2, GUO Qiang3
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{{article.zuoZheEn_L}}. {{article.title_en}}. Journal of Systems Science and Mathematical Sciences, 2026 https://doi.org/10.12341/jssms260180

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