Can the Introduction of E-commerce Platforms' Own Brands under Hybrid Sales Models Facilitate Mutual Benefits for Supply Chain Members?

Can the Introduction of E-commerce Platforms' Own Brands under Hybrid Sales Models Facilitate Mutual Benefits for Supply Chain Members?

CHEN Qian, WU Qun, WANG Biao

Journal of Systems Science and Mathematical Sciences ›› 2026

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中国科学院数学与系统科学研究院期刊网

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Journal of Systems Science and Mathematical Sciences ›› 2026 DOI: 10.12341/jssms260133

Can the Introduction of E-commerce Platforms' Own Brands under Hybrid Sales Models Facilitate Mutual Benefits for Supply Chain Members?

CHEN Qian¹, WU Qun¹, WANG Biao²

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{{article.zuoZheEn_L}}. {{article.title_en}}. Journal of Systems Science and Mathematical Sciences, 2026 https://doi.org/10.12341/jssms260133

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