Research on Manufacturers' Live Streaming Introduction Strategies in the Live Streaming E-Commerce Supply Chain

WANG Yuyan, DING Luping, HUO Baofeng

Journal of Systems Science and Mathematical Sciences ›› 2025, Vol. 45 ›› Issue (5) : 1471-1493.

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PDF(846 KB)
Journal of Systems Science and Mathematical Sciences ›› 2025, Vol. 45 ›› Issue (5) : 1471-1493. DOI: 10.12341/jssms240085

Research on Manufacturers' Live Streaming Introduction Strategies in the Live Streaming E-Commerce Supply Chain

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{{article.zuoZheEn_L}}. {{article.title_en}}. Journal of Systems Science and Mathematical Sciences, 2025, 45(5): 1471-1493 https://doi.org/10.12341/jssms240085

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