Quality Decision of Retailer’s Private Brand Considering the Difference of Consumers’ Quality Perception

YU Li'e, CHEN Jingxian

Journal of Systems Science and Mathematical Sciences ›› 2025, Vol. 46 ›› Issue (6) : 1856-1876.

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Journal of Systems Science and Mathematical Sciences ›› 2025, Vol. 46 ›› Issue (6) : 1856-1876. DOI: 10.12341/jssms23854

Quality Decision of Retailer’s Private Brand Considering the Difference of Consumers’ Quality Perception

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{{article.zuoZheEn_L}}. {{article.title_en}}. Journal of Systems Science and Mathematical Sciences, 2025, 46(6): 1856-1876 https://doi.org/10.12341/jssms23854

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