Research on Joint Cause-Related Marketing Strategy Between E-Commerce Platforms and Merchants Under Government Subsidies Based on Differential Game
WU Xin, LIU Jian, ZHANG Yongming, TANG Yanqun, ZHANG Ying
Journal of System Science and Mathematical Science Chinese Series ›› 2024, Vol. 44 ›› Issue (1) : 179-199.
Research on Joint Cause-Related Marketing Strategy Between E-Commerce Platforms and Merchants Under Government Subsidies Based on Differential Game
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