Research on Joint Cause-Related Marketing Strategy Between E-Commerce Platforms and Merchants Under Government Subsidies Based on Differential Game

WU Xin, LIU Jian, ZHANG Yongming, TANG Yanqun, ZHANG Ying

Journal of Systems Science and Mathematical Sciences ›› 2024, Vol. 44 ›› Issue (1) : 179-199.

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Journal of Systems Science and Mathematical Sciences ›› 2024, Vol. 44 ›› Issue (1) : 179-199. DOI: 10.12341/jssms23492

Research on Joint Cause-Related Marketing Strategy Between E-Commerce Platforms and Merchants Under Government Subsidies Based on Differential Game

  • WU Xin, LIU Jian, ZHANG Yongming, TANG Yanqun, ZHANG Ying
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{{article.zuoZheEn_L}}. {{article.title_en}}. Journal of System Science and Mathematical Science Chinese Series, 2024, 44(1): 179-199 https://doi.org/10.12341/jssms23492

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