Mode Selection in Multi-Channel Retailing Considering Consumer Channel Preference

XU Jinpeng, FENG Rui, YOU Xiaolan, FENG Gengzhong

Journal of System Science and Mathematical Science Chinese Series ›› 2023, Vol. 43 ›› Issue (12) : 3176-3188.

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Journal of System Science and Mathematical Science Chinese Series ›› 2023, Vol. 43 ›› Issue (12) : 3176-3188. DOI: 10.12341/jssms22830

Mode Selection in Multi-Channel Retailing Considering Consumer Channel Preference

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