Research on Live Broadcast Marketing Strategy in Dual-Channel Supply Chain

LIN Zhibing, LI Yuwen, CHEN Mofan

Journal of Systems Science and Mathematical Sciences ›› 2023, Vol. 43 ›› Issue (10) : 2615-2629.

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Journal of Systems Science and Mathematical Sciences ›› 2023, Vol. 43 ›› Issue (10) : 2615-2629. DOI: 10.12341/jssms22732

Research on Live Broadcast Marketing Strategy in Dual-Channel Supply Chain

  • LIN Zhibing, LI Yuwen, CHEN Mofan
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{{article.zuoZheEn_L}}. {{article.title_en}}. Journal of System Science and Mathematical Science Chinese Series, 2023, 43(10): 2615-2629 https://doi.org/10.12341/jssms22732

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