PDF(1610 KB)
Coordination of Vertical Cooperative Advertising Under Fairness Preference and Stochastic Demand
DAI Jiansheng, LI Chunling
Journal of Systems Science and Mathematical Sciences ›› 2023, Vol. 43 ›› Issue (2) : 323-341.
PDF(1610 KB)
PDF(1610 KB)
Coordination of Vertical Cooperative Advertising Under Fairness Preference and Stochastic Demand
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