Analysis of Supply Chain Model of ``Jingdong Baitiao'' Under Overcapacity

CHEN Zhongjie, YU Hui

Journal of Systems Science and Mathematical Sciences ›› 2019, Vol. 39 ›› Issue (5) : 773-789.

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Journal of Systems Science and Mathematical Sciences ›› 2019, Vol. 39 ›› Issue (5) : 773-789. DOI: 10.12341/jssms13645

Analysis of Supply Chain Model of ``Jingdong Baitiao'' Under Overcapacity

  • CHEN Zhongjie1 ,YU Hui 2
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Abstract

``Jingdong Baitiao'' is a consumer credit based on the relationship of supply chain, which extends the financial behavior in the supply chain from the supply chain corporation to the final consumer. This paper uses overcapacity to depict the fierce competition when oversupply, builds a supply chain model under the ``Jingdong Baitiao'' mode, analyzes the rules of retailer credit and consumer credit on the excess capacity supply chain under stochastic demand, and explores the impact of financial behavior on the real economy through the supply chain. The results show that overcapacity reduces the profit and efficiency of the supply chain. Retailer credit can neither stimulate demand nor improve supply chain performance. Its essence is the financing within the supply chain, which can not resolve the overcapacity. However, the consumer credit can effectively reduce overcapacity, and it can enhance the ability of supply chain to capture market opportunities. This study provides a theoretical support for the implementation of consumer finance.

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CHEN Zhongjie , YU Hui. Analysis of Supply Chain Model of ``Jingdong Baitiao'' Under Overcapacity. Journal of Systems Science and Mathematical Sciences, 2019, 39(5): 773-789 https://doi.org/10.12341/jssms13645
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