PRODUCT DESIGN FOR MARKETING AND SALES WITH  RETAILER-LEADING SUPPLY CHAIN OPTIMIZATION

TIAN Xin, HOU Yumei, DING Yuzhang, FU Jing

Journal of Systems Science and Mathematical Sciences ›› 2011, Vol. 31 ›› Issue (11) : 1524-1533.

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Journal of Systems Science and Mathematical Sciences ›› 2011, Vol. 31 ›› Issue (11) : 1524-1533. DOI: 10.12341/jssms11748

 PRODUCT DESIGN FOR MARKETING AND SALES WITH  RETAILER-LEADING SUPPLY CHAIN OPTIMIZATION

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