CHANNEL BARGAINING WITH RISK-AVERSE RETAILER UNDER THE MULTIPLICATIVE DEMAND MODEL
MA Lijun, LIU Fangmei, ZHOU Wei, ZHAO Yingxue
Journal of Systems Science and Mathematical Sciences ›› 2011, Vol. 31 ›› Issue (10) : 1306-1316.
CHANNEL BARGAINING WITH RISK-AVERSE RETAILER UNDER THE MULTIPLICATIVE DEMAND MODEL
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