直播营销下考虑物流服务差异的线上双渠道决策与协调研究
于晓辉, 于亚南, 何雁翎, 周卫青, 苏子涵
系统科学与数学 ›› 2024, Vol. 44 ›› Issue (9) : 2751-2768.
直播营销下考虑物流服务差异的线上双渠道决策与协调研究
Research on Online Dual-Channel Decision Making and Coordination Considering Logistics Service Differences Under Live Broadcast Marketing
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