考虑配送效率内生的竞争零售商门店自提合作研究

邱菊, 赵菊, 胡小建, 闵杰

系统科学与数学 ›› 2023, Vol. 43 ›› Issue (9) : 2195-2210.

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系统科学与数学 ›› 2023, Vol. 43 ›› Issue (9) : 2195-2210. DOI: 10.12341/jssms22758

考虑配送效率内生的竞争零售商门店自提合作研究

    邱菊1, 赵菊1,2,3, 胡小建1,2, 闵杰4
作者信息 +

Cooperative Strategy of Picking up in Store for Competitive Retailers Considering Endogenous Delivery Efficiency

    QIU Jü1, ZHAO Jü1,2,3, HU Xiaojian1,2, MIN Jie4
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摘要

考虑网络零售商可以与实体零售商合作为消费者提供门店自提服务,在配送效率内生情形下分别建立无合作模式下和合作模式下的商家竞争定价模型,研究实现合作的条件以及合作门店自提对竞争性产品定价和快递企业配送效率决策的影响.主要结论表明,当时间敏感型消费者群体规模较大时,产品间的价格竞争加剧,但网络零售商和实体零售商仍然可以通过门店自提实现利润增长,尤其是当产品差异化较小且消费者去门店取货比较方便时.此时,网络零售商可从扩大的市场渗透中获益而实体零售商则从增多的到店流量中获益,尽管市场竞争加剧.此外,在两零售商合作提供门店自提服务后,为应对市场变化,快递企业将会提高配送效率,从而实现利润增长.

Abstract

Consider that an online retailer can cooperate with a physical retailer to allow consumers to pick up online orders in the physical store. By developing competitive pricing models in the case without cooperation and with cooperation, we investigate the condition under which two retailers are motivated to cooperate and how the cooperation affects the pricing competition and the express firm's decision of delivery efficiency. Results show that two retailers are motivated to achieve a win-win cooperation although the cooperation intensifies the pricing competition when the proportion of time-sensitive consumer is high. This occurs especially when the product differentiation level is low and the convenience for consumers to pick-up online orders in store is more. Because the online retailer can benefit from the increased market penetration while the physical retailer can benefit from the increased store traffic. These positive benefits will outweigh the negative competition effect. Additionally, the express firm will improve its delivery efficiency to increase the profit when two retailers cooperate for picking up online orders in store.

关键词

合作门店自提 / 配送效率 / 网络零售商 / 实体零售商

Key words

Cooperative strategy of picking up in store / delivery efficiency / online retailer / physical retailer

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邱菊 , 赵菊 , 胡小建 , 闵杰. 考虑配送效率内生的竞争零售商门店自提合作研究. 系统科学与数学, 2023, 43(9): 2195-2210. https://doi.org/10.12341/jssms22758
QIU Jü , ZHAO Jü , HU Xiaojian , MIN Jie. Cooperative Strategy of Picking up in Store for Competitive Retailers Considering Endogenous Delivery Efficiency. Journal of Systems Science and Mathematical Sciences, 2023, 43(9): 2195-2210 https://doi.org/10.12341/jssms22758
中图分类号： 91B24   

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基金

国家社会科学基金一般资助项目(18BGL265),国家自然科学基金面上项目(72171067; 72271004), 安徽省学术和技术带头人及后备人选科研活动经费(2018H183)资助课题.
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