不同直播模式下跨渠道溢出效应对制造商定价策略的影响
刘震, 张艳, 经有国, 刘娜娜, 郭强
The Impact of Cross-channel Spillover Effects on Manufacturer's Pricing Strategies Under Different Livestreaming Modes
LIU Zhen, ZHANG Yan, JING Youguo, LIU Nana, GUO Qiang
系统科学与数学
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2026, (): 0
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DOI: 10.12341/jssms260180
