E-Commerce Platforms Offer Different Free Shipping Coupon Services: Surplus or Loss?

TANG Zhipeng, HUA Guowei, LI Xiaowei, CHENG Edwin T. C.

Journal of Systems Science & Complexity ›› 2026, Vol. 39 ›› Issue (4) : 1660-1687.

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Journal of Systems Science & Complexity ›› 2026, Vol. 39 ›› Issue (4) : 1660-1687. DOI: 10.1007/s11424-025-4026-6

E-Commerce Platforms Offer Different Free Shipping Coupon Services: Surplus or Loss?

  • TANG Zhipeng1, HUA Guowei1,2, LI Xiaowei3, CHENG Edwin T. C.4
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{{article.zuoZheEn_L}}. {{article.title_en}}. Journal of Systems Science & Complexity, 2026, 39(4): 1660-1687 https://doi.org/10.1007/s11424-025-4026-6

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