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Delivery Efficiency and Supplier Performance Evaluation in China’s E-retailing Industry

SHI Yong1 , YANG Zhuofan 1, YAN Hong2 , TIAN Xin3   

  1. 1.Research Center on Fictitious Economy & Data Science, Chinese Academy of Sciences, Beijing 100190, China; School of Economics and Management, University of Chinese Academy of Sciences, Beijing 100190, China; Key Research Laboratory of Big Data Mining and Knowledge Management, Chinese Academy of Sciences, Beijing 100190, China.;2.Department of Logistics and Maritime Studies Faculty of Business, The Hong Kong Polytechnic University,Hong Kong, China.;3.Research Center on Fictitious Economy & Data Science, Chinese Academy of Sciences, Beijing 100190, China;School of Economics and Management, University of Chinese Academy of Sciences, Beijing 100190, China;Key Research Laboratory of Big Data Mining and Knowledge Management, Chinese Academy of Sciences, Beijing 100190, China.
  • Online:2017-04-25 Published:2017-03-24

SHI Yong,YANG Zhuofan,YAN Hong,TIAN Xin. Delivery Efficiency and Supplier Performance Evaluation in China’s E-retailing Industry[J]. Journal of Systems Science and Complexity, 2017, 30(2): 392-410.

This paper focuses on overall and sub-process supply chain efficiency evaluation using a network slacks-based measure model and an undesirable directional distance model. Based on a case analysis of a leading Chinese B2C firm W, a two-stage supply chain structure covering procurementstock and inventory-sale management is constructed. The research shows overall supply chain inefficiency is attributable to procurement-stock conversion inefficiency. From a view of operations model, the third-party platform model is more efficient than a “shop in shop” self-operated model. However, the self-operated mode performs better in product categories such as computer & Office & digital, food & drink and healthy products due to these products’ delivery characteristics and consumers’ shopping habits. In the logistics selection, most e-retail players are inclined to choose the hybrid model of 3PL and self-operated logistics with the product category extension from vertical model to all-category model. These findings may help managers improve supplier-buyer relationship and strengthen supply chain management. This research offers a new explanation regarding the failure of e-retail supply chain.

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