In this paper, the projective group consensus issue for second order multi-agent systems (MASs) in directed graphs with a dynamic leader is investigated. The proposed projective group consensus with arbitrary parameter includes traditional consensus, reverse group consensus and cluster consensus as its special cases. Novel distributed control protocols are designed to obtain projective group consensus without analyzing signed directed graph as in most current literatures on bipartite consensus problem. On the basis of Lyapunov stability property, algebraic graph and some necessary matrix theory, sufficient conditions for delay and delay-free cases are derived. Finally, simulations of nonlinear chaotic MASs are adopted to testify the theoretical results.