In this paper, the authors are concerned with global asymptotic synchronization for a class of BAM neural networks with time delays. Instead of using Lyapunov functional method, LMI method and matrix measure method which are recently widely applied to investigating global exponential/ asymptotic synchronization for neural networks, two novel sufficient conditions on global asymptotic synchronization of above BAM neural networks are established by using a kind of new study method of global synchronization: Integrating inequality techniques. The method and results extend the study of global synchronization of neural networks.